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CSR

Information in this section is accurate as at 10 March 2016.

CORPORATE RESPONSIBILITY

The Board acknowledges its duty to ensure that the Group conducts its activities responsibly and with proper regard for all its stakeholders including employees, shareholders, business partners, suppliers and local communities.

CINEWORLD CINEMAS

Ethics

Cineworld’s policy on ethics seeks to guide the behaviour of our people by specifying 12 principles which establish common values on which we do business. We strive to ensure that we act in appropriate ways to maintain and enhance our reputation. The principles provide a framework for how we manage corporate responsibility issues. The Company seeks to act with honesty and integrity in its dealings with customers, employees, shareholders, regulators and suppliers. How we behave in such dealings reflect on our reputation, which is a key asset underpinning the successful delivery of our strategy.

Our Ethical Principles

  1. We will act lawfully.
  2. We will act with integrity.
  3. We will respect our customers.
  4. We will treat individuals properly.
  5. We will compete fairly.
  6. We will treat our suppliers properly.
  7. We will manage relations with shareholders effectively.
  8. We will maintain high standards of financial record keeping and reporting.
  9. We will comply with the rules on inside information and share dealing.
  10. We will maintain high standards of health and safety.
  11. We will respect the environment.
  12. We will seek to contribute to the community.

Community

It is the aim of the Group to show a wide range of film product and other screen content, subject to film classification guidelines. Film programmes are tailored to each community and screenings are frequently driven by local preferences. Operating large sites with high numbers of screens enables us to offer a wide choice and bring more people into the cinema, frequently a different type of customer. Throughout the Group, all national regulators’ film classification guidelines are followed, unless the local regulators’ require otherwise. In some of our territories, there are no such classification guidelines, and in such cases we provide information to customers about films so they can make informed choices about the types of film being shown. We also ensure that all trailers are complementary in terms of suitability to the main feature.

Our work with charities, local government, and community groups across all the territories includes activities such as working with distributors on charity screenings and providing free shows for organisations working with disadvantaged children. In some territories our cinemas hold regular workshops for schools, designed in line with relevant national curriculums.

At Picturehouse, work is undertaken with local groups, charities and educational bodies to deliver a year-round programme of film related activity that contributes to film knowledge and film culture at a local level. Examples of work with schools include screenings and talks for Anti Bullying Week and Black History Month and extensive activity around events such as Holocaust Memorial Day, World Book Day, Science and Engineering Week and Refugee Week.

Cineworld also works as a venue partner for numerous film festivals. While many are well known and high profile, in certain territories Cineworld sponsors festivals showcasing local film producers’ work and runs short film competitions for students encouraging the development of future talent. This involvement once again helps to promote Cineworld’s brands through the wider film industry.

Access for all

The Group actively promotes a philosophy of access for all by offering accessible cinemas that show a wide range of films and event cinema. Cinema management teams play an important role within the community and engage with local groups in order to identify opportunities that will enhance accessibility. Employees receive disability awareness training and specific advice on welcoming disabled customers. Many of our cinemas offer audio descriptive, autism-friendly and subtitled performances and in some territories, Cineworld allows customers with disabilities to be accompanied by a carer free of charge.

At Picturehouse, considerable attention is paid to ensuring that new and existing cinemas are disabled-friendly, and that staff are trained to attend to the needs of our disabled customers and their carers. Regular closed caption screenings are scheduled for the deaf and hard of hearing. Picturehouse also continues to work with the National Autistic Society to provide regular autism friendly screenings for the public and for schools. During 2015 the team developed the first Picturehouse Dementia Friendly Screenings with test screenings in Liverpool and Hackney, and it is intended that the programme will be rolled out over 2016.

All new cinemas are designed with an intention to exceed current statutory requirements and to provide buildings which are technically advanced, accessible and safe. When cinemas undergo major refurbishment as part of an ongoing programme of improvements and renovations, the opportunity is also taken to enhance access within cinemas where practicable to do so.

Cineworld actively encourages our future film going audience by specifically tailoring film schedules to attract families and young people. Where necessary, these performances are dubbed into the native language to ensure that all customers can enjoy the full cinema experience. Concessionary rates are offered for senior citizens and students at certain times of the day.

Film piracy

Cineworld is committed to protecting the intellectual property rights of films and Event Cinema exhibited within its cinemas. Across the Group, policies and procedures are constantly reviewed and developed to ensure cinema teams are able to effectively monitor and prevent film piracy. Night-vision technology is utilised and there is an increased vigilance around high-profile titles which are particularly vulnerable.

Cineworld will continue to work closely with relevant industry and law enforcement organisations in order to help reduce and prevent film piracy.

Environment

Cineworld seeks to comply with all relevant environmental legislation and to operate in an environmentally sensitive manner. The Directors acknowledge the impact that the business has on the environment and seek to mitigate it. Often changes which help to mitigate our environmental impact also reduce our operating costs.

Being a multi-site business, the Group is conscious of its total energy consumption and amount of waste materials generated and is actively working on reducing both energy usage and quantity of waste materials produced that cannot be recycled. In 2015 the Company participated with the Energy Savings and Opportunities Scheme (ESOS) which surveyed 10 cinemas and the UK head office to assess and identify energy savings opportunities. London based cinemas were entered into the Mayor of London Business Energy Challenge, which looks to acknowledge and share expertise in reducing the carbon foot-print of London businesses.

Wireless energy management systems have been operated in a number of cinemas in five of the territories in which we trade to reduce energy usage since 2014, with considerable reductions being achieved. Where such a system is not operational, building management systems are utilised to reduce total energy by ensuring staff are fully trained in their use. The Group’s mandatory greenhouse gas report can be found in the Directors’ Report on page 78.

Our cinema websites enable e-tickets to be purchased and used avoiding the need to print tickets and, in many instances, poster cases are now digital reducing the need to deliver, install, and ultimately throw away large paper posters. All these efforts help to reduce our use of resources and carbon footprint.

The move away from 35mm celluloid prints and the use of digital projection technology has further reduced Cineworld’s environmental impact, reducing the use of raw materials for the production of bulky prints using chemical processes, which ultimately are shredded as they are unable to be recycled at the end of their relatively short life.

3D technology has its own environmental challenges with the use of special disposable 3D glasses. Throughout the Group, customers are encouraged to reuse their 3D glasses by pricing structures. This approach has had significant results.

Retail

We offer a range of products to our customers in a way that is responsible, takes account of alternative healthier options, and reduces the impact on the environment. We continue to ensure that we provide good nutrition and allergen advice to enable our customers to make informed choices.

In line with our philosophy of offering wider snacking options we have now opened 17 Starbucks Licensed Stores across the UK estate, which have been well received. As many of our customers still associate going to the cinema as a treating or special occasion, they choose to eat traditional cinema snacks as part of their experience. However, we continually work with our partners to consider healthier alternatives where appropriate.

In our Picturehouse circuit, the food and drink proposition is more akin to that found in restaurants and closely tailored to the audience profile to which it caters. A wide range of snacks and meals are available, many of which include ingredients sourced from local producers and suppliers. In addition, the range of its retail products is extensive and offers low sugar and sugar free options.

The above is the CSR Report from the 2015 annual report