We are a business with a simple strategy.
To be the best place to watch a movie, Our Strategy is to:
- Deliver a great cinema experience for all cinemagoers, every time.
- Continue to expand our estate and look for profitable opportunities to grow.
- Ensure that we enhance our existing estate so we deliver a consistent level of quality across the Group.
- Be leaders in the industry by offering customers the latest audio and visual technology.
- Drive value for shareholders by delivering our growth plans in an efficient and effective way.