From the start, the Cineworld philosophy has been simple – to create welcoming, contemporary cinemas that movie-goers will want to come back to time and time again. Our vision is to be the favourite cinema chain. We have designed our auditorium space so we can always screen something for everyone, no matter what their age or taste. We have also made sure our audiences are well looked after, and that everything they need is on hand. We want the whole Cineworld experience to be smooth, memorable and exciting.

Our primary objective is to consolidate and advance our position as one of the leading cinema groups in Europe – in terms of sites, screens and admissions – thereby growing shareholder value. In order to achieve this, Cineworld will continue to strive to be the best place to watch a movie and our strategy will be:

  • To deliver a great cinema experience for all cinemagoers, every time
  • To continue to expand our estate and look for profitable opportunities to grow
  • To ensure that we enhance our existing estate so we deliver a consistent level of quality across the Group
  • To be leaders in the industry by offering customers the latest audio and visual technology
  • To drive shareholder value by delivering our growth plans in an efficient and effective way