Strategy

From the start, the Cineworld philosophy has been simple - to create welcoming, contemporary cinemas that movie-goers will want to come back to time and time again. Our vision is to be the favourite cinema chain. We have designed our auditorium space so we can always screen something for everyone, no matter what their age or taste. We have also made sure our audiences are well looked after, and that everything they need is on hand. We want the whole Cineworld experience to be smooth, memorable and exciting.

Our primary objective is to consolidate and advance our position as one of the leading cinema groups in the Europe – in terms of sites, screens and admissions – thereby growing shareholder value. In order to achieve this, Cineworld will continue to:

  • Put our customers at the heart of everything we do
  • Deliver a great cinema experience
  • Develop our people, effectiveness and efficiencies
  • Grow our estate